Mindless Longboards was created by dedicated riders looking to create a performance and affordable longboard brand. Their philosophy was to create high quality, well-designed longboards at affordable prices. Also, they have complete control over every aspect of the production, and they ensure that the products are assembled in an ethical and sustainable way in their factory. They are renowned for using the best pressing techniques, boards construction and urethane formulas available. They use maple from accredited regenerative forests and fast-growing bamboo wherever possible.